
For instance, once during her golden years, Mother deemed it a valiant task to count the number of squares on the toilet paper roll. Not surprisingly, the roll, which was touted as containing 400 squares, would sometimes have only 392 squares or, heaven forbid, only 380 squares. My mother, the English teacher, would spend days penning a complaint riddled with her disappointment and dismay about this shortcoming. The self-satisfaction she received by sending her letter outshone the milk-toast apologetic reply wherein the manufacturer would promise to right any wrong AND would include a coupon for free future purchases. Well, that free stuff got my attention and I began “educating” companies, too.
My first such venture, when I was about 16, involved a Nestlé’s Crunch candy bar. I opened the package and found a hole in the bar with a white filmy cobweb…no insect, just the smashed home of one. This was a no-brainer. I sent the entire product back to Nestle and within a matter of weeks I received a 3 by 4 foot box containing one of every product Nestle made along with a profusely apologetic letter. Looking back, they’re probably just glad I didn’t sue their asses…lol.
I wrote letters a few more times, hopefully, only for legitimate things and not because the fold on the granola bar packaging wasn’t centered on the product. Coats and Clark sent me 12 skeins of yarn when I discovered a skein that had several knots in it instead of a continuous piece of cotton.
In order to be successful in enlightening a company, your complaint needs, obviously, to be legit. I sure hope I’ve not inherited the hyper-vigilant complaining skills of my mother. In any letter or email, it is key to be polite and express disappointment or surprise at the lack of quality, or poor service, rather than anger or pointing out their stupidity.
I look forward to hearing of any experiences that have or have not worked for you. In the meantime, I’m off to the Whole Foods in Coddingtown. I wonder what the gift certificate is for?